Purpose and Pepper Quote
Cleaning Beaches From Croatia To Norway

What is the lifeblood Of our planet..?

What produces more than half of the oxygen in the atmosphere?

What is home to between 700.000 to one million of the worlds species?

What is wild, powerful, unforgiving and beautiful beyond words?



I`ve always been fascinated by it, and today it is my part time home as I have been sailing for 6 months the last year and right now I´m our here again.

But the ocean isn`t just amazing it`s in great danger. Danger created by humans, such as pollution from green house gass emissions, plastic pollution and overfishing. By 2050, there will be more plastic than fish in the ocean, and the coral reefs will be completely bleached.

BUT, there`s still a way of saving it if everyone cooperates, as it has an incredible abbility to regenerate itselv.  Policymakers, scientists, big businesses and world leaders is not enough to make this happen, we need the grassroot movement, the activists, the philanthropists- the people.

Every single initiative matters.

I do beach clean ups back home at my Island, but I wanted to take it up a notch during this sailing adventure, so I`m cleaning beaches from Croatia to Norway these months. Never had a hobby that feels so chill, and still makes an impact. And the feeling when leaving the beach clean. That`s a winner. You should really try it!

Hope you follow along on Instagram @purposeandpepper, and hey, maybe I see you on a beach in Europe this summer 🙂

Never be afraid to do something small for something big.


             With Purpose & Pepper



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